IDEO video blog

During class we watched a video of the IDEO company making a super shopping cart. I learned how to use different types of imagination as well as problem solving.  The way that their specific focus groups each came up with ideas and then applied them to every day life was very interesting.  I learned also that practicality and imagination can even be combined in one.  They proved that having a corky sense of humor, a fun and wild imagination, and being able to use proper concepts of design can create an awesome object.  Even if it is a shopping cart.